Traci Vanover's Articles in Public Relations

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In Praise of Press Releases - A Frank Discussion on Form And Function There is no disputing the power of a well-written, newsworthy press release. In fact, it is one of the single best things you can do for your business. News is a Four-Letter Word Press release writing can be a bit daunting at first, but it is certainly a skill that can be mastered. Armed with the proper tools and a bit of patience, you can be crafting your own killer press releases in relatively short order. Horton Hears An Opportunity - Listening For Pop Culture And Media Cues In A Busy Jungle One of the most common challenges that small business owners face is the lack of funds to properly promote themselves. One way to stretch those promotional dollars is to focus on leveraging creative marketing opportunities.

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