Traci Vanover's Articles in Advertising

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What's Wrong With Classic? Acknowledging that New Isn't Always Better
As business owners, it is easy to fall prey to a culture with a short attention span. But change, simply for the sake of change, is never a good idea.

Fonts Are Like Spandex - One Size Won't Fit All
Like all good things, fonts are best when used in moderation. It's always a good idea to run your selections by a trusted friend or colleague before you go "live." While a design may seem intoxicating in the moment, things may look totally different in the morning...so font responsibly.

Are You Water Cooler Worthy?
What can we do to make our company or product worthy of the water cooler?

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