Sushil Kumar's Articles in Advertising

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Using Google Adwords Keywords Only
It may seem a bit of a mouthful but using Google Adwords Keywords correctly will ensure your pay per click campaigns are a massive success.
It's not all about keywords of course and you're landing page, not to mention the quality of your ad, are almost as important.

Some Hints to Selecting Keywords
You can grab your client's attention by entering into the conversation going on inside her head. Google can help you to accomplish this and get higher clicks as well, by skillful use of keywords in your ads. One of the premier rules of AdWords management is; capture the attention of more people by bidding on more keywords.

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