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Suresh Kumar's Articles in Advertising

  • Branding, It's More Than Just Your USP
    When you mention the word "branding" most people automatically think of USP (unique selling proposition). The overall and incorrect perception of a brand is that it simply consists of the statement you use to define what you do.
  • Adsense and advertising mediums
    Adsense earnings recently took another leap with the addition of YouTube to its repertoire of advertising mediums. While enhancing websites with the ever popular video medium, You Tube has added another dimension to the Google Adsense business model.
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