Scott Campbell's Articles in Branding

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10 Marketing Commandments You Need to Follow Small businesses that adhere to the basic marketing commandments will avoid common pitfalls and enjoy great prosperity. Marketing on the Offensive Navigating the company through a sluggish economy can be challenging...but the fortunate thing is that it forces you to go on the offensive. Be Different or Be Extinct In today's world, having good customer service is a minimum expectation. Unless you want to slide into the price war pit, you must communicate how you're different. Marketing's #1 Rule Small business owners typically fall into the trap of the marketing technique of the week. What they come to learn over time is that marketing is an ongoing process and department by itself.

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