Scott Campbell's Articles

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10 Marketing Commandments You Need to Follow Small businesses that adhere to the basic marketing commandments will avoid common pitfalls and enjoy great prosperity. Marketing on the Offensive Navigating the company through a sluggish economy can be challenging...but the fortunate thing is that it forces you to go on the offensive. Atlanta Marketing Options are Abundant Business owners have the luxury of choosing and utilizing any number of marketing tools. An Atlanta marketing firm must choose wisely in assisting their clients in choosing an effective marketing mix. Be Different or Be Extinct In today's world, having good customer service is a minimum expectation. Unless you want to slide into the price war pit, you must communicate how you're different. Harness the Power of Print Ads Business owners typically complain that print advertising just doesn't work...whether it be in a local newspaper, magazine or yellow page ad. The problem isn't that the medium doesn't work...it's the way you're going about it. Beating the Dead Marketing Horse...All Hail the Power of the Internet It's amazing to me that a significant portion of small business owners still don't have a web presence. Unless you're herding sheep in the hills of the Himalayas, you need a web presence! US Postal Service...Your Marketing Buddy Direct mail is perhaps the most effective and efficient marketing tactic. A small business owner would be wise to learn all the ins and outs and in working with the Post Office. Marketing's #1 Rule Small business owners typically fall into the trap of the marketing technique of the week. What they come to learn over time is that marketing is an ongoing process and department by itself.

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