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Rudy Labordus's Articles in Direct Mail

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  • Why Some People Say Direct Marketing Doesn't Work
    Why does Direct Marketing work for some and not for others. What's the secret? Why do so many business people say direct marketing doesn't work? How can this be? We thought it might be interesting to find out why a huge number of business people say direct marketing doesn't work. What is it that makes them say 'been there, done that, didn't work'.
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