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Penny Sansevieri's Articles

  • Your Web Site Copy
    Save the small talk for your next cocktail party
  • 10 PR Secrets No One Will Ever Tell You
    Hitting a brick wall while pitching your book? Then learn the PR secrets of the pros.
  • How to Think Like a Journalist
    If your media campaign is on the rails, you may not be thinking like a journalist!
  • Serious Satellite Radio
    Want to get in on the ground floor of Satellite Radio? Here's how.
  • Exceptional E-Mail Newsletters
    Don't lose potential clients; get them to subscribe to your newsletter.
  • Secrets, Lies, and Publishing
    Can authors sue their print-on-demand publishers? Read what the courts say.
  • 7 Media Myths That Will Kill Your Book Campaign
    Don't sabotage your book campaign before you even get started
  • Why Book Campaigns Fail
    Your book isn't bland - - why should your marketing campaign be boring?
  • Powerful Podcasting
    Stop marketing to the eyes and begin marketing to the ears!
  • Secrets of Striking Media Gold with Blogs
    If you're in the midst of your media campaign don't overlook pitching bloggers, especially those who are opinion makers in your industry. Why? Because in the last twelve months bloggers have gone from on-line journals and opinion pieces to newsworthy opinion drivers and in many cases, the single most reliable place to get an accurate assessment of a news item, product, or service.
  • The Blog Factor
    Everything you need to know to start blogging - today!
  • Tips on Choosing a Title For Your Book
    How many of you have spent hours or days toiling over the title for your book? My first book, The Cliffhanger, was renamed probably six times before I stayed with the current title. Naming your book can be difficult, especially if the book will work as a sort of branding for everything else you do. Here's how to create the perfect name.
  • Finish Your Book Now!
    Discover why writer's block is a bogus excuse that may be keeping you from finishing the great American novel.
  • Seven Secrets of Writing a Book that Sells
    It's one thing to write a book, it's an entirely different thing to write one that's a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee.
  • Tips for Smart Book Promotion
    Don't get lured into spending thousands of dollars on bogus book promotions.
  • Are You a Marketing Savvy Author?
    Congratulations, you're published! But what exactly does it mean to be "published"? Besides the fact that your work is finally in print and your college alumni has asked to interview you for their newsletter it also means fame and fortune, right? Well, ok, maybe not on the level of J. K. Rowling, but at the very least you can expect a call from Oprah, right?
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