Michael Sherriff's Articles

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So How Is A Doorway Domain Site Different From A Doorway Page Choosing an appropriate domain name is very important. First and foremost, when it comes to domain names, try to stay away from the silly, stupid, ridiculous or clever. Keep your domain name simple and make it something your customers can remember if they lose the link to your business website. Determining Return On Investment With SEO How does search engine optimization compare with other options for online advertising and promotion? Jupiter Research predicts that by 2006 the spending on E mail marketing shall be $9.4 billion How To Get Your Keyword Density Just Right Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn't be over used. Instead, they should be just sufficient enough to appear at important places. Is Google The Ultimate In Search Options? The following are some of the popular and innovative services offered by Google and there are always improvisations in it. So Just What Is Search Engine Cloaking ? Search engine cloaking is a technique used by webmasters to enable them to get an advantage over other websites. It works on the idea that one page is delivered to the various search engine spiders and robots, while the real page is delivered to real people. Is It Worth Submitting Your Site To The Directories An important aspect of submitting your website to a directory is to have a 25 word or less description of the website. This allows the web crawler search engines to efficiently find and include your website. Do You Know The Importance of Your Home Page Layout? The top of your homepage is the most important. This is where you set the keywords and theme for the most important part of your site, the thing you really want to be found for. So you might start off the top of your index page something like this: SEO Facts and Myths Explained Throughout the years, some prevailing search engine myths have developed. Some of these myths are still encouraged. Others are based upon techniques that were effective years ago but no longer work. What Is Search Engine Optimization It basically involves fine-tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Hidden Text In Your Web Pages - The Rights and The Wrongs Hidden text is a recognized spam tactic and nearly all of the major search engines recognize and penalize sites that use this tactic. This is the technique of placing text on a page in a small font size. Pages that are predominantly heavy in tiny text may be dismissed as spam. Or, the tiny text may not be indexed. How to Maximize Google's Search Features The Google Web Directory works in combination of the Google Search Technology and the Netscape Open Directory Project which makes it possible to search the Internet organized by topic. Top Tips to Increase Your Websites Ranking and Traffic Experts feel that web pages have to be search engine friendly in order to improve search engine rankings. Having a well designed and relevant web copy is crucial. This will help search engines easily index your web pages and rank them high. So What is "Stemming" and How Can it Improve My Website Ranking? Positioning Meta tags and keywords into web pages for better ranking should not be confused with spamming. Whatever you do, avoid spamming and keyword stuffing. Search Engines have mechanisms that can spot spamming and as a result ignore such web pages. Is It Worth Paying To Submit To Search Engines and Directories Most search engines charge a nominal fee for every URL submitted. You are more likely to get favorable results by submitting your website to a search engine with paid inclusion. AskJeeves, Inktomi, AOL, and LookSmart are the most popular search engines in this category. So Just How Important Are Meta Tags To My Website ? While Meta tags are not the complete answer to the question of "How do I improve my search engine ranking?" they can help with some search engines. Is Your Web Host Affecting Your Websites Effectiveness? Did you submit your site over and over again without ever getting it indexed in the search engines? Or was your site indexed, but is nowhere to be found when you type your search terms into the engines? Your Web host provider might be the cause of that. How To Use The Robots.txt File To Increase Your Web Ranking Sometimes we rank well on one engine for a particular keyphrase and assume that all search engines will like our pages, and hence we will rank well for that keyphrase on a number of engines. Unfortunately this is rarely the case. Not Using Viral Marketing Could Stop Your Business Dead Although there are a great number of methods used by business websites when it comes to marketing, there still remains some very simple to impliment methods that anyone can use which also produce the greatest results. Low Cost Methods To Drive Traffic To Your Website Here is one of life's facts when it comes to your website: Without a consistent, steady, ever flowing stream of traffic to your website, the chances of it ever generating an income for you is near zero. How To Use A Tell A Friend Script To Drive Traffic Today Undoubtedly, one of the most effective methods has to be viral marketing. In its simplest form, viral marketing creates a reaction where one person wishes to share something with another person because they found it either interesting, informative, entertaining or useful. How To Effectively Use Overture/Yahoo To Get Visitors To Your Website Formally known as Overture, Yahoo was the original Pay for Performance (P4P)/ Pay Per Click (PPC) search engine. Cleverly, Overture had the insight to look way ahead of everyone else and saw that the internet would one day become the most convenient method to shop. The 4 Most Important Tips to Speed Read Faster than Ever Many people, particularly students, would love to be able to soak up information quicker. But before retaining information, they have to go through the first stage of learning, which is reading. For many individuals who are pressed for time, speed reading has become essential. However, it's not just the reading part that is important. Equally essential is for the reader to fully comprehend the words coming out from the book or paper.

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