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Mark Satterfield's Articles in Marketing

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  • What Influences Your Prosepects Decision to Buy?
    How to develop a deep understanding for what motivates the decision-maker.
  • Understanding Your Prospects Readiness To Buy
    By understanding your prospective client's readiness to buy you will be able to tailor your presentation to meet their specific needs. This article discusses the 4 different buying mindsets and how to position your products or services for each one.
  • The Importance of Patience In Marketing Services
    A marketing system that only has one step to it tends to scare off more people than it attracts. This is a better approach.
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