Mark Kimathi's Articles in Search Engine Marketing

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Why CMS Is Just Becoming Popular For the longest time, CMSs have not been SE friendly. This means, if you were to use a CMS and your competitor used the plain old HTML pages, they would out-rank you in SEs every time. What Is Page Rank High rankings in natural listing of Search Engines a (SE) is one of the most coveted positions for the popular keywords. What Is Latent Semantic Indexing? Have you ever wondered how Search Engines (SE) know which pages to give you when you do a search? How Search Engines Help Your Local Business This then means that one can search for information, products or services provided within walking distance of where you live. Online Prospecting Depends On Keywords "Sell the sizzle not the steak" is an adage common among sales people and marketers. It was coined by Elmer Wheeler in his book "Tested Sentences that Sell". Creating the next best sizzle has then become an obsession amongst marketers. How Search Engines Work An estimated 350 million searches are conducted daily. And this does not even include non English searches. These searches are the life blood of most of the revenue earned online; from multiplied millions earned by Google and CNN to few thousands by affiliate websites and personal blogs.

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