Karen Scharf's Articles in Web Design

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Improve Your Own Conversions With These Simple Steps My friend Steve recently asked me to critique a web site and suggest changes that could improve conversion rates. There were several backbone upgrades that I recommended. 7 Tips to Speed Up Your Web Site and Capture Holiday Shoppers The holidays can be a stressful time, and when you add in the fact that the US economy has been a bit bleak, your visitors will be in no mood to wait endlessly while your dinosaur of a web page finally loads in their browser. Does Short Web Copy Outperform Long Copy? On the web, attention spans are extremely fragile. Web surfers are looking for immediate gratification. Do they really want to stick around and read a gazillion word sales letter? Does long copy outperform short copy, even on the internet? 7 Quick Fixes To Gear Up For Holiday Shoppers As the holiday shopping season is drawing near, it's time to get your website ready for what could possibly be your busiest time of the year. Here are 7 quick fixes you can easily implement on your site in one single afternoon. 7 Quick Fixes To Gear Up For Holiday Shoppers As the holiday shopping season is drawing near, it's time to get your website ready for what could possibly be your busiest time of the year. Here are 7 quick fixes you can easily implement on your site in one single afternoon. Take Advantage of Eye Tracking Tests Sure, eye tracking studies designed specifically for your web site could cost you tens of thousands of dollars. So, until you're ready to spend that kind of dough, you might want to take advantage of data garnered from studies of other websites.

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