Karen Scharf's Articles in Direct Mail

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8 Copywriting Tips The Pros Use
My most popular service lately has been copywriting, both for online web pages and offline sales letters. Whether you're a service provider or a retailer, a solidly constructed sales letter (or better yet, a three-letter series) can work for you...

Address Their Objections To Increase Your Sales
One of the services I provide for my clients is sales copy critique, and one of the problems that I see over and over again in sales copy is the "too good to be true" syndrome. I do understand the importance of highlighting all the great benefits of your product or service; but it's important to address the downside also.

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