Ingrid Cliff's Articles

Display Category\|Title\|Newest\|Oldest
Are You Speaking Your Customer's Language Are you speaking a different language to 2/3 of your customers? If you borrow these tips from Neuro-Linguistic Programming (NLP) your copywriting will touch all of your clients and help your marketing message be clearly received. End Of Financial Year Review - How Successful Was Your Marketing Expense At the start of each new financial year take some time to review the success of your marketing expense beyond just the bottom line. You also need to review its success on your employees, suppliers, customers, connections and learning. What Position Is Your Communication In Do you make these common communication flaws in your marketing? Learning to communicate from the right position to your customers will boost your sales and get better marketing results. Yellow Pages Ads For Small Business 7 tips to get the best response from your Yellow Pages small business ads. Top Tips To Inject Personality Into Your Copywriting When writing for your business, injecting personality will win you more customers than stuffy prose. Learn how to put your personality into your small business copywriting Top 10 Tips To Write Powerful Guarantees Guarantees are a powerful way to reduce buyer resistance and boost sales. Here are 10 tips to help you write guarantees that will get results! Insuring Your Small Business Success Many small businesses and home based businesses don't insure their business. Learn what you need to do to protect your business. Lucky Door Prizes - Tips To Make Them Legal And Work For Your Business Many small businesses run lucky door prizes at tradeshow. Here are 10 tips to get the most out of your lucky door prize promotions. Appointment Letters - Tips To Get Your Foot In The Door Tips to improve your response rate for letters seeking to make appointments with clients - it isn't as hard as you think! Getting Inside Your Customers Heads Tips from a top copywriter on how to get inside your customers heads using psychographic profiling Video - The Next Wave Of Small Business Marketing Small business is embracing video to build relationships with customers. Adding video to your website doesn't have to be tricky or expensive. Here are my top tips on what to say, how to say it and how to add video to your small business website. Is Your Management Style Limiting Your Success A CEO's management style can make or break their business. Are you a Warm Fuzzy or a Detail Nazi? In this article learn 5 CEO Management styles that most limit business success. You Can Have Any Color As Long As It Is Black Small Businesses can capitalise on color niches. Learn how to find the hidden color niches in your market. Simple Website Tips to Increase Your Search Engine Rankings Websites these days are an essential part of doing business. Every business should have one - they are as essential as a phone for business success. But, when people look for you on the web, can they find you? Where Does Social Media Fit In With Your Marketing Social media is all the buzz - but where does it fit with the rest of your small business marketing? Social Media - Business Gets Social Here is your crash course in small business marketing in 2008 - Web 2.0 for business. What Is A 360 Degree Employee Performance Review What is a 360 degree employee performance review and how to create one that boosts not kills productivity. Why Do I Need An Employee Manual Most small businesses don't have an employee manual when they hire their first employees ... but they should. This article explains what they are and what should go in one. Remember - You Want A Result Here are 5 areas small businesses often spend money on without checking if they are getting results for their investment. Planning - A Two To One Return On Investment Strategic and business planning makes a difference - so why is it so hard to make time to do it? Dealing With Rater Over-Confidence In Employee Performance Reviews What should you do if your employee rates themselves as exceptional and you believe they are borderline in an employee performance review? Energy Conservation Isnt Just For Lightbulbs In Small Business Small business women often are the worst conservationists. This article lifts the lid on why. How To Turn Around A Failing Business No business wants to fail - so how can you turn around a failing business? What Are You Known For Many small businesses struggle with defining their niche. This article takes you beyond traditional niche strategies and to the next level of niche identification. Surviving Office Christmas Parties Christmas parties are not all cheer for managers - discover how to organise and host a Christmas party that won't create long term problems for your business Turning Words Into Deeds Business success is a function of thought word and deed. Discover how to turn words into actions Auto-responders With Punch Beginners guide to autoresponders for your business Think Your Business To Success Business development can be described as aligning yourself in thought, word and deed. This article addresses the thought part of the business development process - ensuring your thinking and business strategy is clear. Words of Power One of the key stages of business development is converting thought and strategy to words and images. This article helps businesses understand the elements of this critical stage. The 3 Steps To Business Success There are only three steps to true business success. In this article learn the three steps and what goes into them to build your business. Successful Successions - Planning For The Changing Of The Guard Succession planning is not just about planning for retirement or on selling a business, managers need to plan successions for everyday events such as holidays, promotions and resignations. This article gives tips and strategies on effectively planning for everyday successions. Managing The Generations How Baby Boomers, Gen X & Gen Y can survive and thrive together in your workplace What Is Your Big Reason? How to motivate employees to perform, people to buy and yourself to get out and do what you have been procrastinating on doing. The Effect Of Elections On Small Business What effects do elections have on business? Some effects are obvious and some a lot less obvious. In this article learn the effects and million dollar lessons that small business can take away from elections. Part-Time Employees - Full Time Headache? Are part-time employees harder to manage than the rest of your workforce? How to manage your part-timers for maximum results. The Lost Art of Letter Writing Putting pen to paper is one of the most powerful tools to gain new business. Learn some techniques to make your business writing easier and more effective. 10 Customer Service Tips To Build Loyal Customers 10 strategies to build loyal customers for your business. Fear + Self Esteem = Your Personal Success Level How fear combines with your self esteem to limit your personal and business success Extra! Extra! Read All About It! Headlines sell... How to create tbe most powerful headline for your copy Recycled Articles: Write Them Once ... Use Them Hundreds of Times Writing articles is one of the most powerful marketing strategies you can use ... but what else can you do with used articles? End of Financial Year Review The end of financial year is the time to not only review your balance sheets, but to review your beliefs that triggered these results. Job Interviews Made Easy Tips for Managers when interviewing applicants so they can get the best possible staff. The Challenge of Blogging and Employees Blogs, Instant Messaging and Email all have created new challenges in the workplace. This article helps Managers deal with these challenges. Hard Conversations - When the Soft Skills Suddenly Get Hard How to have difficult conversations with employees. Is There a Perfect Job? How to find your perfect job. Codes Of Conduct - How To Make Them Worth More Than The Paper They Are Written On Establishing Codes of Conduct with Employees that set clear behaviour expectations is vital for positive employment relationships. Looking for Love? How who you love tells you about what you need to heal in yourself. The Power of Planning In this article learn a simple planning process to gain clarity and focus for your business. Your Emotional Guidance System and Work Your emotions and body can guide you to more effective business decisions - if you just listen. The Secret To Exceptional Staff Performance There is only one secret to having your staff perform to their best possible level and that is ... The 7 Reasons New Employees Fail The 7 Reasons New Employees Fail and How To Fix It - Fast! Using Your USP to Hire Staff Marketing and Human Resources have more in common than most people realise. Using your unique selling proposition to attract fantastic staff is easy.

Search

Author Links

Sign Up for a free account.
Submit Articles
Member Login
Submission Guidelines
Article RSS Feeds

Site Links

Article RSS Feeds
Site Blog
Contact Us
Privacy Policy
Terms of Service
Make Money on Your Website
FREE article submitter
FREE monthly AdSense websites

Other Links

Powered by Article Dashboard