George Dodge's Articles in Marketing

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Write Persuasive Copywriting Without the Word "Please." The goal of persuasive copywriting is to entice people into trying, buying or supporting whatever it is that you're selling - whether it's a service, product or idea. Here's how... Internet Copywriting - Make Your Offer Irresistible! Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer. Online Copywriting - When Humor Can Hurt! Avoid the temptation to be clever or funny at all costs when are providing your own online copywriting. The temptation is a huge one sometimes, but you will be better off without it. Here's why... Web Site Copywriting - The Headline Said What? One of the most important aspects of web site copywriting is learning to write good headlines. But what, exactly, is a good headline? Copywriting Basics - Answer the Questions You'd Want Answered Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywriting basics are covered. Here's how.

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