Derek Both's Articles in Marketing

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A Guide To Marketing
Marketing is not a new idea but it has a history almost as long as humanity itself. Some will see it as the art of selling, while others will see it as having much wider application and will include advertising and promotion of a product or service under the heading. Marketing is also about customer service and customer satisfaction; managing that relationship has to be part of the process.

Creating The Perfect Marketing Plan
Marketing is one of the most important strategic decisions your company has to make to survive and the plethora of advice on how to market, who you market to and how much effort to put into marketing is overwhelming.

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