Andrew Michaels's Articles


Advertising (6)	Business (44)
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Alternatives to Spam If you're like me, you're probably sick to death of opening you're e-mail inbox only to be overwhelmed by a deluge of spam ads that of no interest to me. It seems like everyone is in a rush to take up the e-marketing banner without a lot of thought how effective or ineffective it is. Are You Treating Your Customers Right? What is it that you expect from a store when you first walk in? What kind of service are you expecting to get and what kind of product do you expect to walk away with? Asking the Right Questions Sometimes it's all in the phrasing. The way a question is asked can have a good impact on the kind of answer you're going to get. This is particularly important if your goal is to elicit a certain response or a certain emotion. The real challenge is to have this kind of impact when you aren't asking the questions in person. Breathing Life into Your Business Card In some regards it's best to pay attention to what everyone else is doing to see what works. This is true when it comes to the idea of using Business Cards: A Powerful Tool There are many different ways a company can use a business card as a successful marketing tool. Quite often people think that the only thing they can use Cultivating a Corporate Identity Why do products with a known brand cost more? Because consumers are willing to pay more for a product they trust and like. Cultivating Loyal Customers for Your Business There are many, many different components that go into your company's advertising campaign. You probably run ads in newspapers, perhaps even in consumer magazines. If you have a relatively large advertising budget, you might record radio ads or, if you are really fortunate, television ads. You probably also send out literature to past customers or prospective customers. All of these components work together towards one goal: getting more customers and, thus, increasing sales. Do Not Ignore the Good Old Mail In today's e-mail world many are ignoring proven traditional modes of delivery. Direct mail presents a great way to deliver a custom tailored message to a niche audience. The growing popularity and consequent cost of online advertising has now made direct mail quite competitive in terms of ROI. Figuring Out What Works Every business is going to need a marketing strategy if it wants to survive. I can't think of very many things more important than getting your name out there. A good product sells the best when combined with an effective means of getting the product into people's lives. Getting Crazy With Your Business Cards I am a freelance writer, which is just a fancy way of saying that I need all the help I can get when it comes to finding work. I do not limit myself to asking established companies for an assignment; I ask almost everyone I meet if they need any writing done. My biggest tool in that quest is my business card. Getting Lost Can Be Great For Business You've probably heard the phrase, "think outside the box." What does that mean? What is this box that people are talking about, and how can you think "inside" of it, much less "outside" of it? Getting the Most from Your Tradeshows "The first reaction most companies have to any kind of perceived or actual economic uncertainty is to start slashing budgets. Certain areas are going to be more likely to be cut than others, and are usually in the area of marketing or proper training, especially in relation to tradeshow appearances. Getting to Know Your Customers If it feels like your advertising efforts are not being effective, it may be because you are not targeting the right people. You should be targeting people who are just like those reliable customers that you have. You know they like your product or service, so people like them probably will, too. Grab Their Attention and Keep It How many people are really looking at your posters? Are you giving them something they just can't help but stop to look at? Is your writing so strong that once you have their attention they gladly let you keep it until they're done reading everything you have to say How to Boost Your Advertising Campaign As a business owner, I know firsthand how difficult and frustrating it can be to run an effective advertising campaign. I have felt the effects even more strongly because, like many other new entrepreneurs, I handle virtually all of the marketing duties myself. How to Create an Engaging Brand What do people think of when they hear your company's name or see your logo? If you don't know and people you ask don't know what you're about, it's time to update your brand. How to Run a Marketing Focus Group Done correctly, focus groups can help you market and grow your business. How to Save Money When Printing Catalogs If you've never printed a catalog or used How to Undo Negative Feedback on Your Brand "If you plan effectively, and react boldly, you can actually lead your business out of the depths and on to even greater heights. Here are some tips for managing a crisis: How to Up Your Marketing Response Here are six reasons that might be making your marketing campaign dead in the water when it comes to getting a response from customers: Illuminating Ad Design A lot of times, pundits like myself will spout off at the mouth with sage advice about how amazing and utilitarian color printing is and it can solve all of your business woes (don't fret, it still can). But we are far to often remiss in our duties and omit the basic ins and outs of how to effectively put it into action for your business. Jumpstart Your Product's Debut With Color "Too many businesses, when starting up, make the mistake of cutting costs by having their literature printed in black and white, either by a less-than-reliable printing company, or by doing it themselves. That is a big mistake. " Keep in Touch with your Customers Have you ever lost touch with an old friend? At first, you talk to each other regularly, through email or on the phone. After a while, the phone calls stop, and the emails become less regular. A few months later, and even the emails come to a halt. Eventually, you stop thinking about that old friend. You did not keep in touch, so the friendship suffered. Know the Competition If you don't know what everyone else is doing than how are you supposed to know how to do it better than them? Know Who You Are Writing To I always hate it when I pick up a Looking Like a Pro Below are a few tips to help guide you along your way to creating attractive and powerful print ads that can help establish your company‘s image. Make Your Advertising Error Free There are few things worse than taking all the time to design and print out a full color poster only to receive it in the mail and see some kind of error. Maybe a few words are misspelled or maybe the colors look all wrong. No matter what the mistake is, the feeling that comes with it is never pleasant. Here are some tips for making sure this never happens to you. Make Your Designs Great No matter how great a product is it will need some help to get the sales it deserves. Few products are so sought after that people will buy them no matter what the advertising is like for them. Making a Difference There's nothing new under the sun, they say. Maybe they're right. Regardless of field, most products can be broken down into a handful of categories that encompass groups of like products. Making Postcards Work for You "In today's business world, customers routinely do a lot of their shopping - if not most of their shopping - on the internet. Buying merchandise online has become the norm, even when it comes to items that were traditionally bought in brick-and-mortar stores. " Offline Marketing Tips to Draw in Business Offline marketing can be cost-effective as well as just plain effective; use these tips to get back to offline marketing while everyone else is online! Posters: an Economical Advertising Tool Every small business struggles to come up with ways to advertise itself. Advertising is not cheap, and effective advertising tools are very costly. In order for a small businessperson to adequately market itself, it must take advantage of every cost effective marketing tool available. Posters are one of these tools. Quick Tips for Small Business Branding A product's brand is akin to the clothes you put on your body. It is how it dresses and appears to the public. Effective branding adds great value to your product. Simply compare the prices of name brand jeans with discount off brand outlet store jeans. Oftentimes, it is the exact same pair of jeans except with a different label. The value is in the brand. Reel Them in With Laughter Here are some tips to create a winning humorous ad: Sell Through Information Printing business brochures and newsletters acts as an effective method of creating that personable feel. No one likes the idea of the cold, emotionless corporate machine that cares about nothing but the almighty dollar. Selling Life Its easy to get wrapped up in the sort of short sighted thinking that dictates marketing focus solely on selling products. That, of course, is what you're shooting for in the short term. A broader based view of marketing will tell you that it is equally about selling an image and a lifestyle. Six Tips for Beefing Up Your Brochures Even in today's technologically advanced world, an old-fashioned advertising tool like a brochure can still have a dramatic impact on your sales. You just have to be smart about the way you make your brochures. Here are some tips that can help you out. Stretch Your Marketing Budget If you think you have to have a multi-million- or multi-thousand-dollar marketing budget to draw in customers, think again. Yes, you do have to spend some money - marketing is an investment. You just need to make smart marketing decisions and make the most of your marketing budget, whatever it may be. Target Smaller Groups, Make Bigger Sales There is an old saying that if one attempts to be everything, then he ends up being nothing. This cliché has merit when it comes to a company's strategic marketing plan. If you cast a wide net it is often likely to come back empty. When one employs a more focused strategy the results are a hearty catch. The Formula for a Great Brochure The Importance of Layout If you hand people The Need for Advertising There seems to be a trend among a lot of smaller business owners that they don't really need to advertise. After all, the job they do is good, and word of mouth will be able to do all the advertising they need for free. The Power of the Business Card The truth is there are a lot of finer details to making a really good business card. Let's go over some of the issues to look at when you start your The Right Way to Do Business Cards Because everyone has a business card, it doesn't really matter what yours looks like, so long as you have one, right? After all, what do people really expect from a business card? The only purpose of it is to get people to remember who you are, so just putting your company name on it is more than enough. Tips To Build Client Relationships Your product's brand is its reputation and personality all rolled into one. Branding is critical to any successful marketing effort. Understanding Trade Shows Putting yourself in the shoes of your booth's visitors can do a world of good for your trade show productivity. Watch The Cash Pour in With These Marketing Pointers Here are a few of the best marketing pointers to get you on your way to producing more leads and more profits today. What Did You Say? We've all seen ads that make ridiculous promises, such as "Get rich overnight" or "Look 10 years younger in 5 minutes!" These ads make copywriters look bad by committing a fundamental copywriting mistake - using misleading and deceptive claims. What is Your Call For Action? Every advertisement needs to have one, but a lot of companies forget about this important step. What action is your advertisement calling for people to do? When Not to Copy Your Competitors There is an old expression that states that, if you come in second, you are no better than the first loser. This is the perfect way to describe the cutthroat environment in today's business world. If you are not the leader, you are nothing. You've Got to Know to Grow There are steps you can take to minimize the chances of a failed marketing campaign.

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