Andrew Michaels's Articles in Advertising


Advertising (6)	Business (44)
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Asking the Right Questions Sometimes it's all in the phrasing. The way a question is asked can have a good impact on the kind of answer you're going to get. This is particularly important if your goal is to elicit a certain response or a certain emotion. The real challenge is to have this kind of impact when you aren't asking the questions in person. How to Undo Negative Feedback on Your Brand "If you plan effectively, and react boldly, you can actually lead your business out of the depths and on to even greater heights. Here are some tips for managing a crisis: Make Your Advertising Error Free There are few things worse than taking all the time to design and print out a full color poster only to receive it in the mail and see some kind of error. Maybe a few words are misspelled or maybe the colors look all wrong. No matter what the mistake is, the feeling that comes with it is never pleasant. Here are some tips for making sure this never happens to you. Offline Marketing Tips to Draw in Business Offline marketing can be cost-effective as well as just plain effective; use these tips to get back to offline marketing while everyone else is online! Quick Tips for Small Business Branding A product's brand is akin to the clothes you put on your body. It is how it dresses and appears to the public. Effective branding adds great value to your product. Simply compare the prices of name brand jeans with discount off brand outlet store jeans. Oftentimes, it is the exact same pair of jeans except with a different label. The value is in the brand. Six Tips for Beefing Up Your Brochures Even in today's technologically advanced world, an old-fashioned advertising tool like a brochure can still have a dramatic impact on your sales. You just have to be smart about the way you make your brochures. Here are some tips that can help you out.

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