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Adam Goldberg's Articles in Pay Per Click

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  • Click Path Analysis: Why You Need to Account For All Clicks, Not Just the Last Click
    Read our conclusions from our click path analysis research.
  • Click Fraud Detection Versus Click Fraud Protection
    Click fraud detection is one of the hottest topics in the online advertising marketplace today. Online advertisers concern themselves with finding ways to prevent click fraud and many other companies cite click fraud as a principle reason why they do not advertise online. The truth of the matter is that after-the-fact click fraud detection does not really help.
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