Adam Goldberg's Articles in Internet

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Website Analytics vs. Advertising Analytics It is possible to use Outlook as a CRM tool, but most companies choose an application like Salesforce or Siebel. It's possible to use PowerPoint to do graphics, but most companies choose Photoshop for their graphics needs. Eight Critical Features to Consider When Purchasing an Online Advertising Analytics Solution As the world of online marketing has grown, so have the number of companies that develop advertising analytics technologies to meet the needs of online marketers. The Death of the Address Bar & What This Means to Search Engine Marketers Remember when you used to navigate to a Web site by typing the URL into the address bar? You'd start by typing http. Then, you evolved and skipped using the http and just entered www. Now, you simply go to the search engine of your choice and type the company name you are looking for. Google's Conversion Optimizer, or is it Google's Profit Killer? The Google Conversion Optimizer has been generating a considerable amount of buzz amongst AdWords advertisers. Google continues to lead the other search engines by providing their customers with tools designed to improve the performance of PPC campaigns. This new tool from Google is another step in the right direction; however, it is not for everybody. Understand Critical Customer Buying Behavior and Patterns - Build a Data Warehouse Before I discuss why you should build a data warehouse, let's make sure we are clear what a data warehouse is. I spent several years at Oracle, so I was very familiar with databases and building data warehouses.

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