Adam Goldberg's Articles in Business

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'Click Fraud' is Everywhere...So What?
'Click Fraud' occurs in all forms of media. That may sound like an odd statement, but it is true if you accept this definition of click fraud: Click Fraud n 1. Paying a rate for media that's based on an invalid metric.

Lower Your Click Through Rate to Achieve Better Performance
Tips on achieving a better rate of clicks in online advertising.

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