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Are You a Marketing Savvy Author?

By: Penny Sansevieri

Congratulations, you're published! But what exactly does it mean to be "published"? Besides the fact that your work is finally in print and your college alumni has asked to interview you for their newsletter it also means fame and fortune, right? Well, ok, maybe not on the level of J. K. Rowling, but at the very least you can expect a call from Oprah, right?

I hate to be the one to break it to you but you're probably not even on her radar screen. The truth about publishing is really stranger than fiction and the truth is: getting published is only half the battle. The other half is to keep your reality check in balance so it doesn't bounce.

While publishing is all about creative expression, it's also about business and it's those business savvy authors who will succeed in the end. You don't have to be an MBA to be a keen business person, you simply have to understand that the choices you make relative to your books future should be based on strategies that will enhance sales not just drain your pocketbook. So, how do you do this?

First, take a long, hard look at your reader. At Author Marketing Experts, we always create a reader profile for each book we promote. This reader profile will tell us where to find buyers for the books we represent. Taking this first step helps us sort through our choices when it comes to book promotion and make decisions on behalf of our authors that are sound and will help leverage sales.

There are times when it's a waste of resources to do a nationwide radio or TV promotion. In fact, some of our programs don't include any outreach to broadcast media. Why? Because as alluring as it might seem to appear on the Today Show, what's the point if your audience doesn't watch morning TV? And, if your audience isn't watching this show, the chances are slim they'll even consider you anyway. What? More rejection? Who needs it!

As you embark on or continue your campaign, ask yourself a few tough questions. First, what's your ultimate goal for this book? If it's just to give away at family reunions, that's great! But then you'll probably want to nix any marketing.

If your book is an arm of your business and you have speaking engagements lined up through the end of the year. You probably don't need to spend a lot on marketing since most of your sales will come from your speaking engagements (i.e. back of the room sales). On the other hand, if you wrote this book to grow your business or to leverage your credibility then you will probably want to dial yourself into your industry through enhanced media exposure.

For fiction authors this area becomes a little tricky. First, you need to determine your long term goals. By long term we mean: do you want to stay in this business or was this book just "something you wanted to do." If it's a hobby, then treat it as such but if this is going to be your career, then you need to keep your message out there on a continual basis, through venues such as author events, talks, signings, print and broadcast media.

About the author

Penny C. Sansevieri is a book publicist who turns authors into success stories. Get her free author marketing newsletter and insider tips at www.amarketingexpert.com

Article Source: http://www.articleretreat.com

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